We were approached by Lynsea and her team in Summer 2024 as she was preparing to release a new project. We immediately knew that this was going to be an amazing way to showcase her as not only an artist, but as a human being. Lynsea started her own hormone health journey in 2023 and her world was changed for the better. Hormones are not talked about enough, and truly without awareness of them, they have an inevitable effect on our decisions, relationships, and quality of life.

“When I began to learn about hormones, I discovered we are, at a certain level, simply a delicate balance of chemicals and began to think: if many of our emotional responses can be boiled down to a chemical explanation, then what if love is really just hormones? I latched on to the idea of attraction being only scientific, of love really just being a chemical reaction – and in my own life I found myself saying ‘so what’. Following that realization, I took the ‘so what if it’s just hormones’ idea to my producer and friend, Graham, and within a couple hours, we had 90% of what you hear today. It’s playful, it’s moody, but really I’m hoping that it can challenge others to tune in and find their autonomy.”

Through this partnership we were able to produce 2 unique live performance videos, with one traversing English, Spanish and French throughout the entire song.